WTKK Adds An Hour, Plus Saturday, To NECN Simulcast
October 12, 2011 at 1:25 PM (PT)
NEW ENGLAND cable news network NECN will add an additional hour of weekday morning simulcasting on GREATER MEDIA Talk WTKK (96.9 BOSTON TALKS)/BOSTON starting MONDAY (10/17) and will add a SATURDAY morning simulcast for 6-8a (ET) as well. WTKK will simulcast the audio from NECN's "FIRST THING IN THE MORNING" at 4:30a and "NECN MORNING NEWS" 5-7a. JIM BRAUDE and MARGERY EAGAN will now start their WTKK show at 7a.
"96.9 BOSTON TALKS is a must-listen for Bostonians that care about the events of our city and beyond. The opportunity for NECN to reach radio listeners and TV viewers expands the station's reach," said BILL BRIDGEN, NECN EVP/GM. "Much like NECN, JIM and MARGERY and 96.9 have a loyal listener base that is intelligent, educated and informed."
WTKK OD GRACE BLAZER added, "The response to our news partnership initiative with NECN was positive, and immediate. Commuting New Englanders now have found a whole new way to start the day. 96.9 FM's expanding commitment to local and breaking news, traffic, and weather followed by JIM and MARGERY's perspective, live audience interaction, and real time attention to topical issues creates a listening experience not available anywhere else. This seamless integration of content created by NECN and 96.9 FM represents the next generation of news and information delivered over multiple platforms for the benefit of listeners in a 'right now' world. GREATER MEDIA/BOSTON is proud to be a part of this innovation that will benefit its advertisers, listeners, and the communities we serve."