Envision Launches 'Where Are They Now With Ahmad Rashad'
October 14, 2011 at 4:01 AM (PT)
ENVISION RADIO NETWORKS is launching a daily 60-second vignette, "WHERE ARE THEY NOW WITH AHMAD RASHAD." The series, hosted by veteran TV sportscaster and former NFL player AHMAD RASHAD and offered on a barter basis, tracks down the whereabouts of athletes of the past from all major sports.
"There is no audience as widespread and as loyal as the sports audience," said RASHAD. "WHERE ARE THEY NOW taps into this avid fan base and provides radio listeners with the opportunity to keep up with their favorite athletes, even after they have stepped out of the spotlight. I am thrilled to be bringing this daily dose of sports inspired nostalgia to radio stations."
"Sports fans are always wondering what happened to their favorite players of the past. AHMAD RASHAD's inside information and vast knowledge of all major sports will help WHERE ARE THEY NOW provide listeners with a fun, fast-paced update on the personalities who left a mark on everyone watching," said VP/Programming MICHAEL LICHTSTEIN.