David Santaniello Named SVP/Strategic Marketing And Business Development For Sony Music Label Group U.S.
May 16, 2006 at 3:39 PM (PT)
SONY MUSIC LABEL GROUP U.S. has named DAVID SANTANIELLO as SVP/Strategic Marketing and Business Development. In this newly-created position, SANTANIELLO will oversee strategic marketing campaigns on behalf of all labels within the SONY MUSIC LABEL GROUP U.S. SANTANIELLO, who most-recently served as COLUMBIA RECORDS SVP/Strategic Marketing & Sponsorship, will report directly to SONY MUSIC LABEL GROUP U.S. Pres. and COO MICHELE ANTHONY.
"DAVE has been the architect of a wide range of initiatives that introduce our artists to new audiences, while at the same time bringing real value to our marketing partners," commented MICHELE ANTHONY. "He has a true talent for matching the right artist to the right project, making him the best choice to work with all of our labels and divisions as we continue to develop new and innovative marketing initiatives that will extend the reach of our artists."
He has a true talent for matching the right artist to the right project
"I’ve known DAVE since he was an intern, and over the past twenty years it’s been a pleasure to watch him grow and evolve," commented SONY MUSIC LABEL GROUP U.S. Chairman and CEO DON IENNER. "He’s done a lot of great work since joining the company, and this new role will give him an even broader platform to further strengthen the Group's business relationships, develop new revenue streams, and maximize exposure for our projects and artists at traditional and non-traditional outlets. It’s a real pleasure to announce DAVE’s appointment."
"In the fifteen years since I first came to COLUMBIA RECORDS, I've seen a lot of changes in our business," added SANTANIELLO. "It's great to be working with a management team that understands the importance of responding to those changes with innovative, practical and beneficial solutions. SONY MUSIC LABEL GROUP is uniquely positioned to meet the fast-paced challenges of new entertainment environments with initiatives that meet the needs of artists, brand partners, and consumers. I'm grateful to be able to play a part in this company's incredible story."