VEVO Names Jim Macnie Editorial Director
October 17, 2011 at 4:31 PM (PT)
VEVO has appointed veteran journalist JIM MACNIE as its editorial director, VENTUREBEAT.COM reports. Previously, MACNIE was Managing Editor for VH1; His work has previously appeared in the NEW YORK TIMES, THE BOSTON GLOBE and THE VILLAGE VOICE, among other publications.
MACNIE will help maintain a consistent editorial voice on all of VEVO’s offerings, including its website, mobile apps, and connected TV apps. While music videos will still be the mainstay of VEVO, its plan to add editorial coverage could help it find a bigger audience. It reached 141 million unique visitors globally.