Arbitron eBook Debuts With Spring 2006 Survey
May 16, 2006 at 2:26 PM (PT)
ARBITRON debuts its electronic ratings in the upcoming SPRING '06 survey. The ARBITRON e-BOOK will replace the printed market books and also eliminate the payment expense for the advances.
The ARBITRON eBOOK will have a similar look and feel to the printed books, with the entire report delivered on the very first day of the delivery schedule, just hours after the ARBITRENDS in four-book markets, and it will be the very first data to release in two-book markets.
In addition, market information will be available to import immediately, as well as other key consumer information historically found in the front of the ARBITRON book.
SPRING '06 ARBITRENDS will be released beginning next MONDAY, MAY 22nd.