Rihanna's Hypes New Album, Song Through 'Unlocked' Facebook App
October 20, 2011 at 3:38 PM (PT)
RIHANNA will be highlighting the NOV. 21st release of her new DEF JAM album, Talk That Talk, through a FACEBOOK app called "UNLOCKED," reports HYPEBOT. The app requires users to conduct "Missions" to unlock material related to the album that is then available more widely.
Opening one mission, for instance, triggers the premier of a "controversial" version of the video for the song, "We Found Love." In another mission, the user has to write fake lyrics to the song to get a copy of the song's real lyrics posted on FACEBOOK.