Pandora Unveils Billboard Advertising Unit Featuring Lexus
October 20, 2011 at 11:48 AM (PT)
PANDORA will partner with LEXUS to run a campaign using a new type of HTML5 enabled advertising on the recently redesigned PANDORA website. The new premium advertisement is a large format 970x250 banner inclusive of a video and an integrated skin.
The advertisement, part of the LEXUS "Engineering Amazing" campaign, is targeted to adults ages 25-54 and is the first impression these listeners will see upon starting their PANDORA stations. The creative includes a LEXUS branded integrated skin and showcases the "Crash Test Genius" LEXUS video.