Listener Driven Radio Names Victor Caballero VP/Programming
October 24, 2011 at 3:57 AM (PT)
LISTENER DRIVEN RADIO has tapped VICTOR CABALLERO as VP/Programming. CABALLERO will work with LDR affiliate stations to achieve ratings success using LDR software.
CABALLERO has been developing music programming in the Top 40, Rhythmic, Urban and Spanish formats since 1995 with a track record of success in SAN ANTONIO, DALLAS, SAN DIEGO and LOS ANGELES. A pioneer in bilingual programming in the U.S., CABALLERO’s experience includes programming and on-air work at KXTN/SAN ANTONIO, KRBV/DALLAS, KXOL/LOS ANGELES and a number of internationally syndicated shows with the RADIO EXPRESS NETWORK.
LDR Pres./CEO DANIEL ANSTANDIG said, "With over 100 radio stations now using LDR software to make their programming interactive, we have been recruiting key talent to our team. We have 15 people now at LDR who work with stations every day to achieve ratings, revenue, and web traffic on the LDR platform. VICTOR brings an exceptional programming track record and mindset of innovation to LDR."
CABALLERO commented, "LDR is the future of radio and I'm thrilled to be a part of such an innovative team. Today's radio listener has developed new listening habits, and LDR takes those into consideration by providing a truly interactive experience. LDR has already written many success stories in various markets around the world, and I look forward to working with LDR’s partners and affiliates to create many more together!"