Greg Dunkin Releases White Paper On Applying Brain Science To The Art Of Marketing
October 24, 2011 at 4:20 AM (PT)
"Applying Brain Science to the Art of Marketing," a white paper on learning theory, connects the latest scientific evidence and theories on the brain processes to the development of media and marketing messages, and is available at no cost beginning TODAY (10/24) at www.GregDunkin.com.
The report includes an extensive interview with one of the world’s foremost experts on the subject, MICHAEL A. YASSA, Ph.D. from the Department of Psychological and Brain Sciences Department at THE JOHNS HOPKINS UNIVERSITY.
"In this report, the latest science along with a foundation of previous knowledge from cognitive psychologists is examined. This information indicates there are more effective means of creating messages than many -- if not most of us -- currently use," said DUNKIN, a media and marketing consultant who specializes helping radio stations create effective programming.
"This informative and entertaining report explains how to create powerful messages using brain science and provides specific examples to help programmers and sales professionals in applying their art to this science," added DUNKIN.