John Roberts Named PD At WLWK
J. Pat Miller Takes New Marketing Role At WTMJ, WLWK
October 24, 2011 at 4:38 PM (PT)
Former ENTERCOM Hot AC WMC (FM100)/MEMPHIS PD JOHN ROBERTS is heading to JOURNAL Adult Hits WLWK (94.5 LAKE)/MILWAUKEE as PD, effective next MONDAY (10/31). He's replacing J. PAT MILLER who becomes Dir./Marketing & Promotion for sister N/T giant WTMJ-A and WLWK.
MILLER, who joined WLWK three years ago, shortly after its inception, told ALL ACCESS, "I'm really excited that I get to fully utilize my MBA, which has a focus on marketing, in my new role here. This will be a wonderful opportunity to investigate the space between ratings, revenue and marketing working with WLWK, and WTMJ, which is home to the BREWERS, the PACKERS, the BUCKS, and the BADGERS."
ROBERTS, who was about to undergo some oral surgery when contacted, couldn't comment with fingers and cotton in his mouth, but promised to e-mail an appropriate quote after the gas wears off.
And, following surgery, while trying to drink water, and losing most it out the side of his mouth, ROBERTS emailed this: "I've been interested in the JOURNAL BROADCAST GROUP for some time, primarily because people I know who've worked for the company have such great things to say about it! Considering how many quality programmers are available to step into such a solid situation, I feel very fortunate to be offered this opportunity to join the team at 94.5 LAKE FM. I'm ready to get started & do everything I can to help the station grow even stronger!"