Astral Media To Offer Canadian On-Demand Streaming Service
October 25, 2011 at 4:47 AM (PT)
ASTRAL MEDIA is launching an on-demand streaming music and music video service after the company inked deals with UNIVERSAL MUSIC GROUP, EMI MUSIC CANADA, SONY MUSIC ENTERTAINMENT CANADA, and WARNER MUSIC CANADA as well as independent QUEBEC music collective SOPROQ and digital distributor IDLA. The service, offering customizable playlist functions and niche format channels and available online and via mobile devices, will start this FALL through the company's VIRGIN RADIO-branded stations in TORONTO, MONTREAL, EDMONTON, CALGARY, and VANCOUVER as well as the NRJ French Top 40 stations in QUEBEC and selected Top 40 stations in other markets.
"ASTRAL RADIO continues its long history of innovation in the digital space and we are excited to be the first radio broadcaster in NORTH AMERICA to bring this on-demand offering to Canadian music fans in both English and French," said EVP CHARLES BENOIT.
"ASTRAL RADIO has a strong relationship with the Canadian music industry and this new offering will give music fans new platforms to discover and consume new music and new artists," said EVP ROB FARINA.