MMTC Says 4A's Has Adopted Non-Discrimination Vendor Policy
October 25, 2011 at 3:01 PM (PT)
The AMERICAN ASSOCIATION OF ADVERTISING AGENCIES (4A’S) has adopted a non-discrimination media vendor policy and complaint review process.
The move was disclosed in a statement by the MINORITY MEDIA AND TELECOMMUNICATIONS COUNCIL, which commended the 4A'S for the move and called it a "historic achievement" which "will directly combat the invidious 'No Urban' and 'No Spanish Dictates' that cost minority broadcasters millions of dollars annually. MMTC understands that 4A’s new policy will extend to all media, including broadcast, print, cable, and online advertising."
The MMTC said that it would continue to serve as a watchdog of industry practices and a conduit for whistleblowers despite the 4A's new policy. "We look forward to the success of the 4A’s policy, and hope that in time it will be expanded to encompass other market distorting practices, such as racial discrimination that manifests itself in rates and contract terms," the MMTC statement added.