Arbitron Debuts Resource Guide To Next Generation Electronic Measurement
May 17, 2006 at 5:00 PM (PT)
ARBITRON is sharing a comprehensive resource guide to NEXT GENERATION ELECTRONIC MEASUREMENT with all of its clients to achieve the highest possible degree of transparency and allow broad discussion of the issues relating to PPM and electronic measurement. The guide deals with issues and questions raised by clients and industry committees with nearly three hundred pages of documentation.
ARBITRON President & CEO STEVE MORRIS said, "This guide reinforces how much we have learned about creating and launching electronic media measurement and the depth of our commitment and experience. "We encourage a transparent and open discussion about how to ensure that radio measurement stays at the leading edge for generations to come."
Click here to read the comprehensive resource guide to NEXT GENERATION ELECTRONIC MEASUREMENT.