98.7 The Peak Puts Phoenix In Control With Listener Driven Radio
November 4, 2011 at 3:59 AM (PT)
The desert radio waves are being controlled by PHOENIX listeners with BONNEVILLE Adult Hits KPKX (98.7 THE PEAK)/PHOENIX's "U PICK IT" night show, powered by LISTENER DRIVEN RADIO's LDR. Every single song between 8p and midnight is voted on and chosen by listeners at 987THEPEAK.COM. It’s a social music experience, where listeners can vote and share votes over FACEBOOK, TWITTER, and over 300 other social bookmarking sites using LDR.
"98.7 THE PEAK is excited to turn things over to our listeners, because they obviously have great taste! The interaction has been strong and we look forward to even more growth on-air and online," said PD JULES RILEY. "We want our listeners to have a license to create an interactive experience with our brand. Why should we have all the fun picking the music?"
"BONNEVILLE's PEAK is one of the nation's most successful Adult Hits radio stations, and their team is one of the best in the business," said LDR Pres./CEO DANIEL ANSTANDIG. "The listener-driven revolution continues with another great radio station joining the crowdcasting family."