Clear Channel Launches 2011 'Operation Fisher House'
November 7, 2011 at 3:57 AM (PT)
Once again, CLEAR CHANNEL and FISHER HOUSE FOUNDATION are teaming up for "Operation FISHER HOUSE," a week-long fundraising campaign to raise money and awareness for the foundation's work building and providing free, temporary housing to the families of service members receiving medical care at VA and military hospitals around the world.
This year's campaign, the second annual, will run TODAY through FRIDAY, NOVEMBER 11th and will include promotion on all 850 CLEAR CHANNEL stations culminating in the main fundraising event on VETERANS DAY. Donations will be encouraged via online or text message through live discussions, on-air mentions, interviews and PSAs. CLEAR CHANNEL has raised almost $1 million in the last two years for the foundation, donating over $5 million in media exposure for the effort.
"CLEAR CHANNEL's remarkable reach and continued support is an amazing force for our military families," said KEN FISHER, the foundation's Chairman. "FISHER HOUSE and CLEAR CHANNEL's powerful message will continue to help veterans and their families across the UNITED STATES."
"CLEAR CHANNEL is committed to addressing issues that engage and impact our listeners across the UNITED STATES," said CLEAR CHANNEL Director of Community Engagement JESSICA KING. "A recent study shows that more Americans are involved with supporting troops than any other social issue today, and it is important for CLEAR CHANNEL to support organizations that our listeners care about -- like FISHER HOUSE."