CBS Radio Signs Seven Year Arbitron PPM Agreement
May 18, 2006 at 9:30 AM (PT)
ARBITRON has announced CBS RADIO has entered into a seven year agreement for the PORTABLE PEOPLE PEOPLE (PPM) when the new audience ratings technology is deployed for the 35 CBS RADIO markets.
CBS RADIO Chairman & CEO JOEL HOLLANDER said, "CBS RADIO is counting on the PPM to enhance the value of both our programming and the audiences we reach in the eyes of our advertisers. We’re pleased to be the first major broadcaster to embrace the future by signing a contract for Arbitron’s next-generation electronic audience measurement system. Radio has been searching for a more accountable method to provide advertisers with valuable information about its listeners, and I'm confident that the PPM will be supported throughout the industry."
Weâ??re pleased to be the first major broadcaster to embrace the future by signing a contract for Arbitronâ??s next-generation electronic audience measurement system.
"We are pleased that CBS RADIO has signed a long-term agreement with ARBITRON for PPM radio ratings," said ARBITRON President & CEO STEVE MORRIS. "We view this agreement as an endorsement of our electronic measurement technology from one of our largest and most sophisticated customers. We look forward to continuing to provide CBS RADIO with the information services to help it grow and manage its business for years to come.