Harman Survey Confirms Drivers Want More Technology
November 8, 2011 at 5:00 AM (PT)
A new survey from auto supplier for consumer technology HARMAN, confirms drivers love their technology -- and are open to more, if it transforms long drives into a more productive use of their time. Consumers want the personal technologies they own to seamlessly integrate and interface with their car, with 7 out of 10 saying they want voice controls to make phone calls, navigation tools and audio components easier to use.
Furthermore, people want their vehicle's technology to have specific functions, with 83% saying they want a connected car's navigation system to deliver real-time traffic updates and 64% saying they want to access Internet music-streaming sites.
HARMAN's first-ever "Driving the Connected Consumer" survey found that today's connected consumer believes technology has brought society closer together, but when it comes to being in the car, staying connected and being productive does not yet match the connectivity available at home or work.
The survey discovered consumers are willing to pay extra for the voice controls that would make drive time more productive time, as 80% said they would pay a premium to manage navigation, music and other features by voice.