DG And Discovery Communications To Offer First Fully Digital Infomercial Distribution System
November 8, 2011 at 7:05 AM (PT)
DG has partnered with DISCOVERY COMMUNICATIONS to create the industry's first completely digital distribution system that will deliver long-form infomercial programs to DISCOVERY on a daily basis with never before achieved efficiency.
"We’re excited to be partnering with DG to modernize a critical part of the content distribution process for our industry," said DISCOVERY COMMUNICATIONS VP/Media Technology Production & Operations MARC GATTO. "The new system introduces significant cost and operational efficiencies while decreasing turn-around time for users and introducing a much-needed environmentally-friendly solution for DISCOVERY."
"Bringing the delivery of direct response content into the digital era is a major milestone in our ongoing mission of providing advanced services to broadcast and cable providers," said DG COO NEIL NGUYEN. "DISCOVERY was an excellent partner in bringing this to fruition and we look forward to continued innovation as part of this relationship."