Who Leverages Social/Digital Media The Best? Lori Lewis Knows!
November 9, 2011 at 6:52 AM (PT)
JACOBS MEDIA Digital and Social Media Strategist and ALL ACCESS "MERGE" columnist LORI LEWIS shares a great story for our business. With all the random acts of digital happening, LORI showcases talent in our industry that are effectively leveraging social and digital to increase metrics, mindshare and in some cases revenue.
LORI adds, "These are great examples of what happens when companies and upper management get behind their talent to help them make a difference socially and digitally. It's time for every radio company to adapt to a multi-channel environment and study the motivations behind each channel."
Check out MERGE, here!