Jacobs: Radio Needs To 'Shut Up And Grow Up'
November 9, 2011 at 11:46 AM (PT)
In the latest posting on JACOBLOG, JACOBS MEDIA Pres. FRED JACOBS reminded radio to essentially put its money where it mouth ought to be -- on its quality content, not the quantity of revenue or lowered expenses in quarterly reports.
JACOBS cited the recent employee downsizing at CLEAR CHANNEL and CUMULUS and asked, "What message does it send to WALL STREET or Main Street when they read these stories on GOOGLE News? That radio isn’t what it used to be. That radio is going through hard times. That radio has lost its fastball. That radio has become a second (or third)-rate entertainment and information outlet.
"But we know that’s not entirely true," he continued. "There are some incredible radio stories -- big and small -- that are often overshadowed by the negative news, or worse, the bragging, bodacious, bloviated behavior that has sadly become part of the radio playbook."
In conclusion: "Radio needs to stop boasting, bragging, and making bodacious claims," JACOBS asserted. "It needs to shut up and grow up ... Radio would do itself a favor by not making noise about what it’s going to do or its improved EBITDA, and focusing on providing great, unduplicated entertainment, information, and service that consumers care about."
Read the entire blog here.