RAB Names Erica Farber EVP; Consolidates Membership, Professional Development And Services
Ron Ruth To Shift Into Consulting Role
November 14, 2011 at 7:43 AM (PT)
THE RADIO ADVERTISING BUREAU has consolidated its Membership, Professional Development and Services units into one group under the leadership of EVP ERICA FARBER, beginning JANUARY 1st, 2012. In her new position, FARBER, who reports to Pres./CEO JEFF HALEY, will establish an integrated practice across all of RAB's Membership, Station Services and Professional Development units. She will work across all industry leadership and teams to shape an organization that provides "best in class" products and services to drive growth for radio.
"I am thrilled about ERICA joining the management team of the RAB," said HALEY. "We are at a pivotal time as we look to serve the industry and ensure our product offerings meet the demands of an evolving medium. There’s no better executive for the role than ERICA."
"I am excited about joining the RAB," said FARBER, "I can’t think of a more perfectly suited role to leverage my sales, marketing, programming experience and relationships within this great industry."
Additionally, RON RUTH has formally announced he will shift to a consulting role for the RAB. "RON has been a vital part of the RAB for 20 years and his imprint in the industry is indelible," said HALEY. "We are very fortunate to have RON's ongoing involvement as his knowledge and wealth of experience is unmatched."