MOG Gets Its Music Service Into BMWs
November 15, 2011 at 10:52 AM (PT)
MOG and the BMW GROUP today announced availability of its award winning on-demand music service in all 2011 BMW vehicles equipped with the BMW Apps option in the US and 2011 MINI vehicles equipped with the MINI Connected system in the U.S. BMW and MINI customers will now be able to download the MOG app to their iPHONE to activate an account or access their existing Primo account, launch the new version of the MOG app on their vehicle-connected iPHONE, and MOG will immediately appear in the MINI Connected or BMW Apps-enabled infotainment system.
"It is a real thrill to be the first on-demand music service in the car, and to truly transform a powerful, personal environment for experiencing music," MOG CEO DAVID HYMAN said. "This will make it fast and easy for drivers to enjoy the music they love, uninterrupted and unlimited, while maintaining their focus on the road."
"People listen to music more while driving than anywhere else, so it was critical for us to offer MOG in the car," MOG SVP/Business Development DREW DENBO said. "BMW and MINI have been incredible partners on this journey and we're excited to finally bring this unique experience to fruition for the most avid auto and music lovers in the U.S."
"The partnership with MOG is another great step for MINI Connected and BMW Apps, as we continue to listen to our customers and work to assess, develop and launch the apps they want most in a timely manner," said DIRK ROSSBERG, Head of BMW Group Technology Office USA.