Do You Consider Your Listeners 'Prize Pigs' Or 'Windowlickers'?
November 16, 2011 at 3:54 AM (PT)
JACOBS MEDIA Digital and Social Media Strategist and ALL ACCESS "MERGE" columnist LORI LEWIS' writes "Content Isn't King Without Acknowledgement And Connections" and she is back with another clever video!
This video is a convo between two radio station fans on the challenges some radio stations seem to have with authenticity and acknowledgement of the audience above and beyond being called "Prize Pigs" or "Windowlickers."
LORI adds, "Radio stations getting caught up in creating content just for content sake and ignoring their audience -- whether it's socially or even as simple as not picking up the phone, will struggle getting their content optimized. They will also find it hard forming brand advocate programs. Great brands validate fans excitement with a simple nod of acknowledgement. It's time to pay attention."
Check out "MERGE" and this video here!