680News/Toronto Adds Christmas Story Every Hour
November 21, 2011 at 4:05 AM (PT)
ROGERS News CFTR-A (680NEWS)/TORONTO has declared itself "the first radio station in the world to air an All CHRISTMAS News story at 25 minutes past the hour, every hour." The station is airing a CHRISTMAS story hourly starting TODAY through the holiday.
"Music stations tend to 'own' CHRISTMAS, but we feel there is a strong interest from listeners to hear about all the wonderful and compelling CHRISTMAS stories that often go untold," said VP/GM JOHN HINNEN. "What started off as a crazy idea, has turned into a unique offering that give us the opportunity to engage our listeners in the spirit of the season."