Harker: Riding Pandora's Coattails
November 22, 2011 at 8:09 AM (PT)
In its most recent posting on its Radio Insights blog, HARKER RESEARCH masterminds RICHARD HARKER and GLENDA SHRADER BOS note, "The continuous stream of PANDORA stories and the repeated retelling of PANDORA's near death and phoenix-like rise to Internet radio preeminence has provided those in its shadow a free ride into mainstream consciousness."
"Because of PANDORA's meteoric rise," they continue, "everybody assumes Internet radio use is growing by leaps and bounds. Because of PANDORA, everybody knows that broadcast radio's days are numbered, that soon radios will go the way of typewriters. And TRITON DIGITAL's streaming ratings prove it. Or do they?"
Read the full blog here.