Phoenix Media Sets Up eMediaXchange.com Platform
November 30, 2011 at 11:46 AM (PT)
PHOENIX MEDIA EXCHANGE is launching the EMEDIAXCHANGE.com software-as-a-service media platform today. Global brands, advertising agencies, small companies and nonprofits, will be able to plan and manage radio advertising campaigns online, directly with radio stations nationwide.
Small businesses and nonprofit organizations will benefit by being able to place advertisements directly with radio stations for standby (discounted) or flighted negotiated-price spots. The EMEDIAXCHANGE platform also provides services for creation of professional digital audio advertisements. Radio stations can connect to new customers, easily setting rates and optimizing business activity to ensure pricing accuracy with maximum profitability in real time.
"Radio is a $17+ billion advertising marketplace today -- and is still largely managed with phone, e-mail and fax processes," Pres. DANIEL NIENHAUSER said. "Our platform empowers agency personnel and companies to plan, place and analyze an ad campaign. Use EMEDIAXCHANGE.COM Ad Wizard and organize a campaign in five minutes. Or get into the details of defining campaign specifics leveraging the platform's full power. Standby advertising provides a huge value proposition and has been used by the Direct Response industry with great success. Small companies can promote their product and services at reduced rates, building business and driving traffic at preferred pricing."
Annual membership is under $30 for access to the platform.