Light Media Announces Newspaper Partnership
December 5, 2011 at 7:20 AM (PT)
LIGHT MEDIA announced TODAY (12/5) that it has formed a marketing partnership between its station Gospel WZBN (POWER 105.5 THE KING)/ALBANY, GA and local ALBANY, GA newspaper DOWNTOWN ALBANY AREA NEWS.
The partnership will allow the two groups to cross-promote and market one another to their respective broadcast and print audiences and will give local, regional and national advertisers the opportunity to seamlessly share campaigns across radio, digital and print platforms.
"DOWNTOWN ALBANY AREA NEWS has excellent editorial content, community positioning and a Publisher/CEO (EDDIE MACK) with 18 years of media experience, formerly with WOKB-AM/ORLANDO. This strategic marketing alliance between POWER 105.5 THE KING and DOWNTOWN ALBANY AREA NEWS is a creative way for two…media platform properties (broadcast and print) to add value for their respective enterprises, audiences, sponsors and the community, without incurring additional operating expense," said LIGHT MEDIA CEO DANNY WILSON.