WPBZ Drops Active Rock For The Hits As Now 103.1
December 6, 2011 at 11:07 AM (PT)
CBS Active Rock WPBZ (103.1 THE BUZZ ROCKS)/WEST PALM BEACH has flipped to an Adult Top 40 as NOW 103.1. The station will include artists ranging from LADY GAGA to LADY ANTEBELLUM, and describes itself as "a cool, energetic music machine."
SVP/Market Mgr. BENJAMIN HILL explained, "This station is all about the hits and favorite artists. The local market has shown a great deal of interest in this format. We are confident that this option will be a welcome change."
You can hear the new sound on its new website.
Longtime WPBZ APD/MD ROSS MAHONEY will stick around until the end of the month and help program THE BUZZ HD-2 signal and stream of “FLORIDA's NEW ROCK ALTERNATIVE." Find THE BUZZ online at buzz103.com.
MAHONEY is looking for his next radio opportunity. Reach out to him at Rossmahoney1031@gmail.com, (561) 818-9148.