October 18, 2016Can Radio Stations Make Money By Selling Past On-Air Breaks?
Radio stations have always made their money by giving their content (the on-air programming) away for free and charging advertisers to be interspersed with that content. While there are other media that do this -- such as broadcast television, YouTube videos, and podcasts -- there are also plenty of examples of platforms that do not give away their content for free, including streaming music services, satellite radio, magazines, newspapers, cable television, subscription video services like Netflix, audiobook services like Audible, and more.
Should radio be exploring revenue models where people pay for content?
Of course, it's possible to put some of your content behind a paywall without putting all of it there. For example, many television networks air their shows in prime time for free, then make them available online for a limited time. After that, viewers pay to access older episodes, either through the station's app directly, or through a service like Netflix, Hulu, or Amazon Prime.
October 11, 2016Podcast Networks Are Gathering Data On Their Listeners. Are You?
My weekend routine involves listening to several podcasts while I cook and clean around the apartment. For years, Slate's Political Gabfest has been in regular rotation in my home. This election season, I've also found myself listening to Trumpcast, Slate's podcast ...
October 4, 2016Improve Your Radio Station's Digital Strategy With This Test
While many DJs dread aircheck sessions with program directors, we also recognize the importance of this exercise: Get feedback on airwork, and this feedback is what enables talent to improve. Without feedback, performance stagnates. The same is true when it comes to a ...
September 27, 2016Things To Listen For When You Aircheck A Podcast
I just returned from the NAB and RAB's Radio Show in Nashville, where I had the privilege of speaking about podcasting with the NAB's Josh Miely. Together, we showed radio broadcasters the basics of podcasting. (For a similar presentation, watch my webinar, How to ...
September 20, 2016Morning Shows Should Change How They Spend Their Time In The Digital Age
Back when people had few media options, media outlets gained an audience by providing the best content. Thirty years ago, if you wanted to get the news, you had to read the morning paper or watch the evening television. People could easily sample all of the news ...
September 13, 2016How To Structure Your Radio Station's Sales Staff For The Digital Age
Radio stations have been generating sales leads using the same methodology for decades: prospecting. Prospecting involves monitoring other local media outlets to see which companies are advertising there, then trying to persuade those advertisers to switch to your ...
September 6, 2016If An Advertiser Is Sponsoring Your Facebook Post, There Are Rules
Radio stations often include "Facebook posts" in their advertising packages for clients. In general, this is a practice I discourage because it's so easy to do badly. (Although there is a way to do it properly -- more on that in a bit.) When you post to your station's ...
Events have been a crucial component of radio stations' revenue streams for a long time. These days, many program directors and promotions directors are tasked with booking concerts, car shows, comedy festivals, or other marquee events to generate non-traditional ...
August 23, 2016These Should Be The Digital Goals Of Your Radio Station's Events
Radio stations are involved with a wide range of events, from small promotional appearances and bar nights to huge concerts and festivals. Over the last decade, we've seen the rise of new technologies that allow us to take advantage of these events in new ways. But how ...
August 16, 2016A Crash Course In Radio And The Connected Car
Connected cars - cars with a computer at the center of the dashboard instead of a radio - will have a huge impact on the radio broadcasting industry. And they're already here. Last fall, my company, Jacobs Media Strategies, teamed up with Radio Ink to host the third ...