Use This Easy Technique To Increase Your Morning Show's Online Engagement
September 9, 2014
Radio morning shows can dramatically boost their online presence by borrowing a simple trick from podcasters: Creating shownotes pages.
A shownotes page is a blogpost that podcasters publish with every episode. It contains links to all of the things that were discussed in that podcast episode. (For an example, check out this shownotes page for my Taste Trekkers podcast.) At the end of every podcast episode, the podcaster will direct people to their website shownotes page.
Radio morning shows should adopt this same practice. The shownotes page should contain links to everything that was discussed on that morning's show. This page can contain more than just links. For example, if you talked about the new Marvel movie that is coming out, you could embed a YouTube video of the trailer. You could post the latest embarrassing tweet by Kanye West. And you could embed a Soundcloud file with Alec Baldwin's latest rant.
The Benefits of a Shownotes Page
1. It drives traffic to your website.
Plug your shownotes page repeatedly during your show ("We'll post links to that on our blog…") and you will increase the number of listeners who will visit your website. This increases listener interaction, and ultimately provides you with more impressions, more email signups, and more opportunities for revenue.
2. It gives you an opportunity to interact with other people on social media.
After posting your shownotes page, you should open every single link on the page in a new tab. Find the Facebook page and/or Twitter account associated with each link. For example, if you did a break on the new Levi's Stadium opening up in the Bay Area, find the Facebook page and Twitter account for the stadium. Post a link back to the shownotes page on the stadium's Facebook page (e.g., "This morning, we discussed the awesome menu at Levi's Stadium"). Publish a tweet that mentions the Levi's Stadium and includes a link back to the shownotes page (e.g., "This morning, we discussed the awesome menu at @LevisStadium"). Doing this will get you noticed by your topics of conversation, and there is a good chance they will share or re-tweet your posts, driving even more traffic back to your website.
3. It encourages listener interaction.
By allowing listeners to comment on your shownotes pages, you provide listeners with another opportunity to engage with your show. Be sure to monitor and reply to comments frequently.
4. It gives you an additional sponsorship opportunity.
Your sales team is always looking for additional ways to provide your clients with value. Let them sponsor your shownotes page.
5. It increases your search engine rankings.
The more regular content you publish to your website, the more content there is for Google and other search engines to crawl. Regularly posting shownotes pages increases the chances that you will show up in search engine results, which in turn increases your website traffic.
6. It provides you with email newsletter content.
You can automatically email the shownotes page to your biggest fans by setting up a daily RSS-to-Email campaign using an email service provider like Mailchimp. Fans of your morning show can then get the show's shownotes page delivered right to their inbox every day, which keeps them engaged.