Seven Ways to Use the Web to Find On-Air Content About Your Local Community
October 7, 2014
I often hear older jocks lament the decline in "local" content on radio. We tend to think that modern technology disconnects us from our local community. We assume that the more people follow Rihanna's Instagram feed or watch videos on Upworthy, the less interested they are in what's going on at home.
In fact, assuming that you are broadcasting from your home market, it's never been easier for jocks to tap into their local communities. Here are seven ways that jocks can use the internet to reflect their local community:
- Follow the local paper. Newspapers may be dying, but in most communities, the daily paper still sets the news agenda for every other local media outlet, so check your local newspaper's website and social media posts before every show.
- Follow the local sports teams. This one is obvious for seasoned jocks, but make sure that you are frequently checking your teams' websites and social media accounts. Follow key players on social media as well. You never know when one of them will tweet something worth talking about.
- Follow the local music venues. Many stations put together a list of local concerts to make it easy for the on-air talent to reference. But be sure to also follow local venues on social media, as well. Once again, you never know when one of the local venues will post a great Instagram photo of the artist you're about to backsell.
- Follow the colleges in the area. Most colleges and universities have websites, and so do their sports teams, campus newspapers, and alumni magazines. Bookmark all of them (or better yet, subscribe to their RSS feeds) and follow them on social media. This is not just so you can speak to the students, but also any alumni who may be in the area.
- Find the key local bloggers. Finding the biggest local blogs is usually just a matter of looking up your city's name, followed by the word "blog" in Google and exploring the results. You will likely find blogs in a number of topic areas, including politics, food, and pop culture. Keep an eye on the best.
- Check the local tourist board's calendar. Most cities have a Convention & Visitor's Bureau, responsible for attracting tourists to the area. Check their calendar regularly to find out about local events, such as art festivals, car shows, 5K runs, restaurant weeks, and other events your listeners might be interested in. Also check the calendar for big venues, such as convention centers or outdoor amphitheatres.
- Find local Kickstarter projects. Want to make somebody's day? Champion a budding entrepreneur from your area by finding a cool Kickstarter project.