Are You Missing Opportunities to Increase Your Radio Station's Website Traffic?
December 9, 2014
Every sweeper and every talk break on a radio station presents an opportunity to direct listeners to your website. And every person who comes to your website is an opportunity to capture another email address, which you can then use in email campaigns to encourage people to tune back in to the radio station. It's a virtuous cycle.
I've put together a sample hour for a radio station ("WKRP - A better variety for your workday!") to show you some of the many ways you can direct people back to your radio station's website:
Sweeper: Legal ID, promotes the station's live streaming online
Shake It Off - Taylor Swift
Sweeper: Directs listeners to WKRP.com/taylorswift (a core artist) to see the latest Taylor Swift news and videos
Bruno Mars - It Will Rain
==BREAK: DJ gives away movie passes by encouraging listeners to text in to win==
Love Song - The Cure
Sweeper: "Follow us on Twitter"
Jar of Hearts - Christina Perri
Sweeper: Promotes on-air personality, encourages people to go to WKRP.com/JohnnyFever
Stay with Me - Sam Smith
==BREAK: DJ talks about the morning show's recent interview with Sam Smith, encourages listeners to hear it on the station's blog==
==PROMO: Station promo for the Really Cool Car Giveaway; directs listeners to WKRP.com/win to enter==
I'll Be - Edwin McCain
Sweeper: Promotes the station's mobile app
American Boy - Estelle
==BREAK: Live read plugging the promotional appearance at the local art and wine festival this weekend; DJ directs listeners to go to WKRP.com/events for more info==
3 AM - Matchbox 20
Sweeper: "Wanna know the name of a song we just played? Go to WKRP.com/playlist."
Angel - Shaggy
Sweeper: "Become a fan on Facebook."
Rather Be - Clean Bandit w/ Jess Glynne
==BREAK: DJ talks about his review of the Clean Bandit album on the station's blog==
==PROMO: Morning Show promo features a clip of this morning's show, ends by encouraging people to go to WKRP.com/morningshow to hear more of what people missed==
Sweeper: Out of spots, a sweeper encourages local businesses to go to WKRP.com/advertise to learn more about advertising on the station
Catch My Breath - Kelly Clarkson
Sweeper: "Text in to request a song."
Every Breaking Wave - U2
==BREAK: DJ talks about Bono's injury, upcoming U2 tour, directs people to WKRP.com/concerts for more concert info==
Animals - Maroon 5
Sweeper: Directs listeners to WKRP.com/Maroon5 (another core artist) for the latest news and videos from the band
Cee Lo Green - Forget You