How 'Help a Reporter Out' Can Help Your Radio Station Out
June 9, 2015
Several weeks ago at the New Media Expo in Las Vegas, I met Stacey Miller, the Senior Manager of Journalist Community Engagement at Help a Reporter Out (HARO). HARO is a great service for both journalists and companies looking get press coverage for their product or service. But talking to Stacey made me wonder, "How can radio stations take advantage of HARO?" So I sent a few questions Stacey's way. Here's what she had to say … -Seth
1. What is HARO? How does it work?
HARO (short for Help a Reporter Out) is a free service that links reporters and content creators to sources and vice versa. When a reporter is looking for information to complete a story or a source to quote, they submit a query through our website. An example of a query could be "Looking for someone who can weigh in on wearable tech privacy issues" or "Tips to protect your skin this summer." That query goes to over 475,000 sources that signed up for our 3x daily newsletter, which includes those queries (or media opportunities) categorized. Sources skim through the queries, and if they find something that they can contribute to, they pitch the reporter with relevant information and experience. If the reporter thinks it's a match, then the source gets quoted. It's that simple! Over 45,000 reporters and content creators use HARO today, from outlets such as The Wall Street Journal and The New York Times, all the way down to niche blogs. We receive between 90 and 200 requests for sources each day.
2. Tell me a bit of the company's history.
HARO was founded in 2008 by Peter Shankman and acquired by Vocus in 2010. Vocus was recently merged with Cision, placing it within the most powerful media intelligence portfolio company in the world. Since its inception, HARO has grown like wildfire — it started as a Facebook page that quickly reached its member limit and needed to be moved to an email distribution. HARO's growth has also really been all on its own — until recently, HARO did little marketing, and growth has always been fueled by word-of-mouth and user success. We're so proud of this!
3. How can news, sports, or talk radio stations use HARO?
Before anyone starts to use HARO as a reporter/content creator, we encourage them to review the rules here: https://app.helpareporter.com/reporters/rules
Talk radio stations can use HARO to find sources to interview on their shows! Maybe they want to interview a sports athlete - that athlete's PR person may be scouting HARO for opportunities. Or maybe a host wants to interview a local about a news story that's developing in their city - you can use HARO for that too. And for talk radio topics, it's the same thing - there is a wealth of topic expertise covered by our hundreds of thousands of sources and reporters consistently tell us that HARO helped them find what they needed.
4. How can music radio stations use HARO?
We've had music stations use HARO to source guests for morning shows who could call in and talk on-air. It was a local "hits" station, which you know covers everything from pop culture to local news and entertainment.
5. What can we expect from HARO in the coming year?
The coming year is going to be really exciting for HARO. We're planning a new website and brand refresh to reflect what HARO has grown into over the past few years. With the new website we're also going to update and improve the HARO product with some new features that our users have requested. We're so excited to share it with everyone!
Stacey Miller is the Senior Manager of Journalist Community Engagement at Help a Reporter Out (HARO), a Cision company. A keynote speaker, she has been quoted in Forbes, CIO and VentureBeat, as well as numerous online publications and books.
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