Use Your Radio Station's Website To Answer Your Listeners' Most Annoying Questions
July 14, 2015
Given enough time behind the mic, every DJ has had to answer certain annoying questions from callers over and over again. You know the ones I'm talking about: the sort of questions that are painfully obvious to us, but not to our audiences. And they come up again and again.
1. "I'm looking for the name of a song. I don't remember the words or how the music goes, but you played it yesterday morning. Do you know what it is?"
We've all heard this one before. And as soon as we hear it, we're frustrated because we know we probably won't be able to figure out the answer. Our listener is going to walk away frustrated, too.
How to Respond: "I don't which song you're talking about, but if you go to wkrp.com/music you'll find a list of all the songs that we played. Plus, you'll be able to play clips of the song to see if it's the one you heard. You can even purchase the song right there on the site."
2. "You played a commercial yesterday. Something about a festival this weekend. I want to take my kids to it. What was the phone number in the commercial?"
You hate to leave this type of question unanswered. After all, clients pay you good money to reach customers like this one. On the other hand, you don't have the time to play a dozen commercials down the phone through the cue speaker while you're doing your show.
How to Respond: "I don't know which commercial you're referring to, but if you go to wkrp.com/commercials, you'll find a list of all the companies that are advertising with us right now. You can even play the commercials that are on the air right now."
3. "Did I win?" (when you're not hosting a contest)
This question, along with its closely related cousin, "What are you giving away?" is the rallying cry of prize pigs everywhere.
How to Respond: "We're not giving anything away on the air at the moment, but if you go to wkrp.com/contests you can find all of the contests we're currently running. You can enter several of them online."
4. "Am I on the radio?"
Everybody wants to be a star. Quite often, listeners assume that when they call in to a station, they're immediately put live on the air. Of course, we know it's not true. But if somebody thinks they'd make good on-air fodder, why not let them take their best shot? After all, jocks always need good calls to air.
Install Speakpipe on your radio station's website. It allows listeners to leave a voicemail through their computer when they come to your site. This audio can then be sent to the studio, where jocks can do what they want with it. Once you have Speakpipe installed, here's…
How to Respond: "No, you're not on the air, but you could be! If you want to leave us an interesting message, just go to wkrp.com and click the tab on the right. You can leave us a voicemail right from your computer, and we might play it on our morning show / request countdown / dedication hour."
NEXT STEP: Add each of these pages and features to your radio station's website.