2015 Worldwide Radio Summit Backstage Podcast: Interview With Warren Kurtzman, President And COO Of Coleman Insights
October 6, 2015
At the 2015 Worldwide Radio Summit last Spring, I had the opportunity to talk to Warren Kurtzman, President and COO of the respected media research firm Coleman Insights. That conversation is now available as the fifth episode of our podcast series featuring leaders in the radio broadcasting industry, including air talent, executives, record label representatives, and more.
The Worldwide Radio Summit is a multi-day conference, hosted by All Access and A&R Worldwide, where radio broadcasters and music industry executives get together to exchange ideas. (You can find details on the 2016 conference here.)
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Episode #5: Warren Kurtzman, President and COO of Coleman Insights
Warren Kurtzman joined Coleman Insights twenty years ago as a Vice President and now serves as the COO and President. He has extensive experience in broadcasting management and media research after having worked at Strategic Radio Research, Arbitron, Inc., WUUU-FM/Utica, and WVBR-FM/Ithaca. Warren also serves on the board of directors of Cornell Media Guild, Inc.
Here's what we talked about:
- Rumor has it that Marilyn Monroe's ghost haunts the Hollywood Roosevelt Hotel
- Warren graduated from Cornell University in Ithaca, New York
- Warren worked at Cornell University's WVBR
- Ithaca College's WICB is one of the nation's best college stations
- Warren Kurtzman worked in client services for Bill Rose at Arbitron
- Warren worked for Kurt Hansen, who founded Strategic Media Research and launched AccuRatings as a competitor to Arbitron
- Warren replaced Pierre Bouvard at Coleman Insights
- One of Coleman's hallmarks is the radio Image Pyramid
- The PPM ratings system hurt low-cume stations
- Coleman Insights has issued two Commercial Impact Studies that looks at what happens when radio commercials come on
- Coleman Insights has made a number of free studies available
- Coleman's Matt Bailey published a series of blogposts called "When is a Hit a Hit?"
- Services like Pandora, Spotify, and iTunes have created more competition for radio
- The vinyl resurgence may be exaggerated
- Hubbard's Federal News Radio superserves a community in Washington, D.C.
- WVBR offers a stream that targets Cornell students
- Podcasting could offer new sponsorship revenue opportunities for radio
Next week, you'll hear my interview with Jon Miller, Vice President of Audience Insights at Nielsen.
Special thanks to my producer, James Clausen.
NEXT STEP: Subscribe to this podcast in iTunes. While you're there, please leave a review. And don't forget to go back and listen to my interviews with Emmis CEO Jeff Smulyan, Jacobs Media President Fred Jacobs, PodcastOne Founder Norm Pattiz, and The Bert Show Co-Host Jeff Dauler.