2015 Worldwide Radio Summit Backstage Podcast: Interview With Rob Goldklang, Senior VP Of Alternative Promotion At Warner Brothers Records
October 27, 2015
At the 2015 Worldwide Radio Summit last spring, I sat down with Rob Goldklang, who had been recently promoted to Senior Vice President of Alternative Promotion at Warner Brothers Records. You can now listen to the interview as the seventh episode of our podcast series featuring leaders in the radio broadcasting industry, including air talent, executives, record label representatives, and more.
The Worldwide Radio Summit is a multi-day conference, hosted by All Access and A&R Worldwide, where radio broadcasters and music industry executives get together to exchange ideas. (You can find details on the 2016 conference here.)
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Episode #8: Rob Goldklang, Senior VP of Alternative Promotion at Warner Brothers Records
Rob Goldklang has been working at Warner Brothers Records for over 20 years. During his tenure, he has helped break bands like the Red Hot Chili Peppers, Linkin Park, Muse, the Black Keys and more. I spoke to him right after he was promoted to the role of Senior Vice President of Alternative Promotion.
Here's what we talked about:
- When adding songs to the playlist, radio programmers care about singles sales and Shazam
- Big Data's "Dangerous" and Muse's "Madness" were hits that had a long shelf life
- "What Does the Fox Say" was a YouTube sensation that didn't work as a radio hit
- Sirius satellite radio helped break the band Atlas Genius
- The Kongos and Milky Chance both had songs that got an instant reaction when played on the radio
- Warner Brothers is getting more requests for artists to create web content for radio stations
- Warners Brothers artists do fewer syndicated radio specials than they used to
Special thanks to my producer, James Clausen.
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