It's Like Call-Out Research ... But Free
June 14, 2016
Many radio station Program Directors don't have the luxury of using call-out music research when deciding what songs to play on their radio station. Those who do are grateful to have data to back up their gut instincts. Let's face it, even golden ears can be wrong from time to time. (Many moons ago, upon hearing Smashmouth's "All Star" for the first time, I remarked, "I don't hear it." Oops!)
Most radio programmers would jump at the opportunity to receive free call-out music research. And while I can't offer you that, I can offer you something similar: Google Analytics.
Just as call-out research shows you which songs are reacting with your audience and which are not, Google Analytics can show you which blogposts that you've published on your website are reacting and which are not. You can use it to guide your decisions when creating more content, just like you would use call-out research to guide your musical decisions. In short, Google Analytics can help you discover which blogposts are "hits."
Best of all, it's free.
It takes less than five minutes for your webmaster to install Google Analytics on your radio station's website. But don't stop at installing it. Set up reports to be automatically emailed to you on a weekly basis. Make a habit of reviewing your Google Analytics data regularly. In fact, I strongly encourage you to gather the appropriate staff members together on a weekly basis to review Google Analytics together.
If you use this free tool correctly, it will show you how to grow your website traffic.
NEXT STEP: Download and read my Guide to Google Analytics for Radio Programmers. You'll be glad you did.