Do You Know The Digital Influencers In Your Radio Station's Market?
July 19, 2016
In the Internet age, it's easier than ever for people in your market to develop a following -- and for your radio station to tap into that following. An "influencer" is anyone or anything in your market who has a significant following. In the case of your radio station, you care about influencers who have followers that might also be interested in your radio station. For example, if you work for a male-leaning Rock radio station, the local brewery might be an influencer that you care about. If you work for an AC station, the local arts ad wine festival might be an influencer.
Have you identified the influencers in your market? If not, get your staff together for a brainstorming session.
Influencers could include local:
- Sports teams and athletes
- Bands and musicians
- Journalists, TV personalities, and bloggers
- Restaurants and chefs
- Colleges and universities
- Festivals and events
For example, if you live in Boston, your list of influencers might include David Ortiz, the Dropkick Murphys, BostonChefs.com, and Harvard.
Create a spreadsheet with your list of local influencers. Include columns for each influencers':
- Facebook Page
- Twitter Handle
- YouTube URL
- Instagram URL
- Area of expertise
Share this list online and in the studio where every member of your airstaff can see it. It will come in handy with show prep (see this tutorial), when looking for content to share online (see this tutorial), and when engaging people on social media.
NEXT STEP: Create your list of influencers.