Research Director, Inc. Presents Exclusive April Vs. April PPM Analysis For Los Angeles
June 19, 2014
It’s been a busy week for the Ratings Experts at RESEARCH DIRECTOR, INC. It is not often we get an opportunity to see two versions of the same survey. However, with the re-calibration of the LOS ANGELES data, we can compare apples to, say, peaches.
Thanks to the great team over at Xtrends, we are able to delve into the data and present you with our exclusive analysis. This is strictly a comparison between the “old” APRIL numbers and the “new” ones.
The first thing we noticed was that there was very little drama at the very top of the 6+ chart. CCM+E Top 40/M KIIS (KISS) was still #1 with an identical share (5.3-5.3) but had lost a mere 4,500 in cume. CCM+E Hot AC KBIG (MY FM) remained at #2 – also with an identical share (4.9-4.9). It was down 5,600 in overall cume. There was not a tie at the #3 position. CBS RADIO Classic Hits KRTH (K-EARTH) actually gained share (4.7-4.8) and 10,500 in cume to take over sole position of that spot. EMMIS Top 40/R KPWR (POWER) was flat (4.7-4.7), losing 1,500 in cume, to slide down to the #4 position. CCM+E AC KOST was flat at #5 (4.5-4.5) with a 7,200 cume decrease. CBS RADIO Top 40/M KAMP (AMP) did not move from #6 as its share was stable (4.0-4.0) and it actually picked up an additional 3,700 listeners. UNIVISION Spanish Contemporary KLVE (K-LOVE) held steady at #7 (3.6-3.6) with a small cume surplus of 1,700. CBS RADIO Adult Hits KCBS-F (JACK) was flat (3.2-3.2) while losing 3,300 fans and went from sole possession of #8 to sharing it with cluster mate, CBS RADIO Alternative KROQ. KROQ was sporting a bit of share growth (3.1-3.2) and rose from #9 to the aforementioned tie at #8, despite losing 6,200 in cume. CCM+E Talk KFI-A picked up some share (2.9-3.0) and cume (1,900) to take over sole control of #9. CBS RADIO News KNX-A rounded out the top 10 by remaining flat (2.9-2.9) and gaining a small bit of cume (1,400).
There was a bit of drama outside of the top 10. UNIVISION Regional Mexican KSCA’s share dropped(2.8-2.6) despite a slight cume increase (2,200). CBS RADIO Urban AC KTWV (THE WAVE) added share (2.4-2.5) while dropping 2,500 in cume. GRUPO RADIO CENTRO Regional Mexican KXOS (RADIO CENTRO) took a big hit, dropping 2.5-1.8 and losing 42,200 in cume. SBS Regional Mexican KLAX (LA RAZA) gained both share (2.6-2.7) and cume (9,300).
We will be back shortly with a look at how the other demos were affected. In the meantime, feel free to reach out to us with any questions or comments.