Research Director, Inc. Presents Exclusive May PPM Analysis For Detroit, Miami, Seattle, Phoenix & Minneapolis
June 10, 2015
This content is not click bait. The Ratings Experts from RESEARCH DIRECTOR, INC. and the number crunchers at XTRENDS are living, breathing human researchers. We are not bots … not bots … not bots … we do this stuff for a living. So, what you are about to read was prepared by real people and made in the USA! It is a delicate analysis of the MAY ratings survey. This period covered APRIL 23rd through MAY 20th. Proceed at your own risk.
Detroit: Yea, That’s The Ticket
You know, it’s not like the TIGERS have gotten off to a resounding start or anything. I mean, at last look they were behind the TWINS for Pete’s sake. That does not matter to the fans in the MOTOR CITY. For the second straight survey, CBS RADIO Sports WXYT-F (THE TICKET) was #1 6+ (8.5-8.4). If the past is any indication, this trend should continue throughout the season. CBS RADIO Classic Hits WOMC shot up three places to #2 with its best performance since JUNE (5.6-7.0). This bumped clustermate CBS RADIO News WWJ-A back to #3 (6.7-6.3) where it was joined by incumbent GREATER MEDIA Classic Rock WCSX (6.5-6.3). iHEARTMEDIA Urban AC WMXD (MIX) dropped a spot to #5 (6.1-5.1) where it was partnered up with GREATER MEDIA Active Rock WRIF. That station moved up from #8 with its highest share in over a year (4.7-5.1).
WXYT-F hit another tape measure shot 25-54. The station was #1 for the fifth book in a row and registered its biggest score since OCTOBER. WRIF moved up to #2 with its best book out of the last 14 while its older, less tattooed brother WCSX dropped back to #3 with a significant share loss. WMXD ended a two-book surge as it stepped back to #4. Two stations from the same cluster were teamed up at #5. iHEARTMEDIA Urban WJLB was flat and stationary while iHEARTMEDIA Top 40/M WKQI (CHANNEL 955) moved forward one square with a small increase. A couple of other stations had a strong showing this survey. CUMULUS AC WDVD had its best book in over a year to move up to a tie at #8 while iHEARTMEDIA Classic Rock WDTW (THE D) made it back into the top 10 with its highest mark since OCTOBER.
The 18-34 leaders remained the same. WJLB lost over a share but was still #1 by a healthy margin over #2 WKQI, which had its lowest number since folks were dressed up like Eskimos (which in this town could mean last month). Two stations stepped forward to claim their share of the #3 position. WXYT-F moved up one with its highest score since OCTOBER while WRIF advanced two squares thanks to its best performance in over a year. WDVD stepped up to #5 as it ended a two-book slide. CBS RADIO Country WYCD moved up to #6 with its best book since DECEMBER. WGPR INC Urban AC WGPR (HOT) took a massive hit and dropped four spots to a tie at #7.
Talkin’ baseball was beneficial for WXYT-F as it was #1 18-49 for the second month in a row. WRIF moved up two notches to #2 with – and we sense a trend here – its best book in over a year. WJLB dropped back to #3 while WKQI was flat and happy at #4. WCSX saw its six-book winning streak come to an end as it fell two places to #5. WOMC used its best performance since SEPTEMBER to move forward three paces to #6 while WDTW advanced four squares to #7 with its highest share since OCTOBER.
Miami-Ft.Lauderdale-Hollywood: South Beach Freezes Over
We hope you are sitting down when you read this or haven’t taken a sip of your coffee. COX RADIO Urban AC WHQT (HOT) was not #1 6+! That honor went to LINCOLN AC WLYF (LITE), which ascended the throne with its best book since NOVEMBER (6.8-7.1). HOT was down for the sixth book in a row (7.6-6.9) to drop back to #2. UNIVISION Spanish Contemporary WAMR (AMOR) remained at #3 (5.9-5.7) while COX RADIO Urban WEDR (JAMZ) jumped three spots to #4 with its best performance in over a year (4.4-5.0). COX RADIO Top 40/M WFLC slipped back to #5 (5.0-4.7) and remained just ahead of iHEARTMEDIA Top 40/M WHYI (Y100), which fell to #6 (4.8-4.6).
Order was maintained 25-54 as WHQT grabbed its seventh #1 book in a row even though it was off a bit. WFLC fell a little farther back at #2 with its own loss. Two stations charged through the ranks to land at #3. WAMR moved up two spots while iHEARTMEDIA Spanish Contemporary WMGE (MEGA) advanced from #8 with its best showing in over a year. WEDR stepped forward to #5 with its biggest book in over a year. While WLYF wowed ‘em 6+, the results in this demo were not as spectacular. The station had its lowest number since JUNE to drop three places to #6. WHYI also fell on hard times as it dropped four spots to #7.
The 18-34 status remained relatively quo. WEDR was #1 for the second straight survey with its best share since DECEMBER. #2 WFLC and #3 WHYI traded places with the former landing its best book in over a year and the latter its lowest since JANUARY. WMGE also had its highest number in over a year but had to settle for remaining in place at #4. CBS RADIO Top 40/R WPOW (POWER) rebounded from a down book to claim sole possession of fifth place. iHEARTMEDIA Urban WMIB (THE BEAT) was up but not enough to prevent it from slipping back to #6.
Four demos, four different #1 stations. WFLC won 18-49 for the second month in a row. WEDR was flat and immovable at #2 while WMGE moved up to #3 with its highest share in over a year. WHYI was motionless at #4 though it did land its lowest number in over a year. WHQT was at its lowest ebb since OCTOBER as it dropped to #5. WPOW had its best book since the HOLIDAY survey to advance five spots to #6.
Seattle-Tacoma: Movin’ Along Nicely
Over the last 14 surveys, HUBBARD Top 40/M KQMV (MOVIN) has been #1 6+ in all but three of them. And, two of those instances were the product of elvish magic. The station won for the fifth straight survey (6.6-6.9) and extended its lead over ENTERCOM Active Rock KISW, which remained mired in second place (6.0-5.8). CBS RADIO Classic Rock KZOK announced its presence with authority as it moved up three places to #3 with its best score in over a year (4.9-5.6). BONNEVILLE Talk KIRO-F remained at #4 (5.1-5.0) while ENTERCOM Country KKWF (THE WOLF) dropped to #5 (5.3-4.9). For the first time in over a year, HUBBARD AC KRWM (WARM) was not in the top five. The station slid to sixth with its smallest number since SEPTEMBER (5.0-4.6).
Each of the top five stations 25-54 remained exactly as they were last month and all had slight decreases. KISW was #1 for the second book in a row and maintained its full-share lead over #2 KQMV. KZOK was a solid #3 with KKWF resting comfortably at #4. CRISTA Christian Contemporary KCMS (SPIRIT) had its lowest total since SEPTEMBER but remained at #5. Going further it turns out the top seven stations remained unchanged. CBS RADIO Adult Hits KJAQ (JACK) was off slightly at #6 while KIRO-F was flat at #7.
This was the third book in a row that KQMV cracked double digits 18-34 but only its second consecutive #1. KISW – which hit double digits and #1 in MARCH – has been losing share ever since as it remained #2. KKWF was an island unto itself at #3 while iHEARTMEDIA Top 40/R KUBE moved up three spots to #4 with its highest share in over a year. ENTERCOM Alternative KNDD (THE END) slipped to #5 with its third down book in a row. The two stations that were tied at #5 last month retained their partnership this time though at one spot lower in the standings. iHEARTMEDIA Top 40/M KBKS (KISS) and ENTERCOM Rhythmic AC KHTP (HOT) were both up slightly.
KISW could not three-peat 18-49. Its run of double-digit books ended at two and it fell back to #2 behind KQMV, which had a solid increase. KKWF had its lowest number since DECEMBER but held firm at #3. KCMS had its smallest share since SEPTEMBER to remain at #4. It was joined by KZOK, which advanced two places with its best book since JULY. KHTP ended a six-book surge and dropped back to #7.
Phoenix: Press The Easy Button
It has been said that it is harder to stay on top than to get there. However, ever since iHEARTMEDIA AC KESZ (99.9 KEZ) moved back to #1 in DECEMBER it has refused to budge. The station was off this time (7.3-6.7) and that allowed CBS RADIO Classic Hits KOOL to draw closer. The station had its highest share since SEPTEMBER (5.5-6.2). iHEARTMEDIA Talk KFYI-A was up slightly to remain at #3 (5.3-5.4) and was just ahead of two stations at #4. The rock brothers HUBBARD Classic Rock KSLX (4.5-5.3) and HUBBARD Active Rock KUPD (4.7-5.3) were that dynamic duo. The former advanced from #8 with its highest number in over a year and the latter used its best book since JANUARY to move in from #7. The duo that previously occupied this space fell a little farther off the pace. iHEARTMEDIA Hot AC KMXP (MIX) fell to #6 even though it was up (5.0-5.1). iHEARTMEDIA Top 40/M KZZP (KISS) dropped to #7 (5.0-4.6).
For the eleventh time in the last 14 books, KUPD was #1 25-54. The station did it this time with its highest share since JANUARY. This ushered KESZ back to #2. KSLX jumped three places to #3 with its best book since JANUARY while iHEARTMEDIA Adult Hits KYOT (THE MOUNTAIN) advanced from #8 to #4 with its strongest outing since the reindeer were playing games. Two stations fell back into a tie at #5. iHEARTMEDIA Country KNIX slipped from #4 while KZZP dropped from #3. KMXP went from #5 to #7.
KUPD has picked up two shares of 18-34 listening over the last two months and repeated as champion. KZZP had its highest output in over a year but had to settle for an encore performance at #2. KNIX was off a bit but remained at #3 while KESZ was off a bit more to drop to #4. RIVIERA Top 40/R KKFR (POWER) inched up to #5, which sent CBS RADIO Top 40/M KZON (LIVE 101.5) back one square.
When you end a three-book slide, it is a nice reward to land at #1 18-49. That is exactly what happened to KUPD. KESZ lost a chunk of share and fell back to #2 while KZZP remained at #3 as it also coughed up some share. KMXP moved up to #4 with a slight increase, which bumped KNIX back to #5 as it had a small decrease. CBS RADIO Country KMLE had its lowest number since Santa came to play and dropped into a tie at #6 with KSLX and KYOT – both of which moved up. KZON was also in the mix at #6, just lounging around with a flat performance.
Minneapolis-St.Paul: Steady As She Goes
There was minimal change atop the 6+ leaderboard though that could change in the near future. iHEARTMEDIA Top 40/M KDWB was #1 for the fifth straight survey but posted its lowest score since the lords were a’leaping (9.0-8.7). HUBBARD Hot AC KSTP (KS95) narrowed the gap dramatically with its best book in over a year (7.7-8.5) to move up to #2. iHEARTMEDIA Classic Hits KQQL (KOOL) fell back to #3 even though it was flat (8.1-8.1). iHEARTMEDIA Country KEEY (K-102) remained at #4 with its own level of flatness (6.9-6.9) while CUMULUS Classic Rock KQRS held steady at #5 (6.7-6.2).
Last month both KSTP and KDWB could claim they were #1 25-54. This time that honor went to KSTP. It was up for the fifth book in a row and crossed the double-digit threshold this time. KDWB was off slightly and slid back to #2. CBS RADIO Adult Hits KZJK (JACK) moved up to #3 even though it was off slightly. This had a lot to do with the fact that KQRS lost a noticeable chunk of share as it fell back to #4. KQQL became the lone occupant of the #5 position as iHEARTMEDIA Sports KFXN (K-FAN) fell back to #6.
This was the fifth book in a row that both KDWB and CUMULUS Active Rock KXXR (93X) passed the double-digit share barrier with 18-34. The stations remained #1 and #2, respectively, but 93X was merely two shares off the lead – the closest it has been since SEPTEMBER. KSTP used its best book since OCTOBER to move up to a distant #3. This dropped KZJK back to #4 as it was off a bit. KEEY moved up to #5 though it was off slightly while iHEARTMEDIA Hot AC KTCZ (CITIES 97) ended a two-book run and dropped a couple of spots to #7.
Things were pretty much the same 18-49. KDWB had another huge soul-crushing number – even though it was down from last time. KSTP again had its best book in over a year but remained well off the pace at #2. KXXR was up slightly to repeat at #3 and was joined by KZJK, which advanced from #4 with its highest share since AUGUST. KFXN had its best score since DECEMBER to hold tight at #5.
Thank you for taking the time to slog through our three days of ratings analysis. As always, The Ratings Experts at RESEARCH DIRECTOR, INC. stand ready to assist you in making sense of all this data. We can be contacted via the platforms below. And, we’ll repeat this entire process again in a month.