Over the past several weeks, we have been reporting fresh data from NuVoodoo’s just-completed nationwide study of radio listeners 18-54.   We have been comparing the effectiveness of various advertising media at reaching the only pool of listeners who determine ...

Over the past several weeks, we have been reporting fresh data from NuVoodoo’s just-completed nationwide study of radio listeners 18-54.   We have been comparing the effectiveness of various advertising media at reaching the only pool of listeners who determine ...

Over the past several weeks, we have been reporting fresh data from NuVoodoo’s just-completed nationwide study of radio listeners 18-54.   We have been comparing the effectiveness of various advertising media at reaching the only pool of listeners who determine ...

Three weeks ago, we showed you alarming new data, from our just-completed national study, about the prevalence of TV commercial-skipping among the vast majority of radio listeners.  That piece is a must-read for any executive considering using TV in 2013. Last week, ...

Two weeks ago, we showed you alarming new data, from our just-completed national study, about the prevalence of TV commercial-skipping among the vast majority of radio listeners.  That piece is a must-read for any executive considering using TV in 2013. This week, we ...

In our last column, we showed alarming new data, from our just-completed national study, about the prevalence of TV commercial-skipping among the vast majority of radio listeners. That piece is a must-read for any executive considering using TV in 2013. This week, we ...

If a TV commercial falls in the forest, and nobody sees it, is there an impression? When evaluating and placing a TV buy, we talk in terms of hundreds of points.  Numbers that represent, in theory, viewer impressions.  But what do these numbers really mean these ...

First imperative of advertising, regardless of medium: Advertisers want their messages to be received, not bypassed.  And nobody does it better than Radio.  NuVoodoo’s national studies of radio listeners 18-54 tell the story.  These days, getting the consumer ...

As promised, NuVoodoo fielded an updated questionnaire right before the holiday “irregularities” reared their research-ugly heads.  2013 will be the big reveal of even more actionable data to help you run your radio stations. Once again, we learned about ...