10 Questions with ... Anthony Greff
July 8, 2014
BRIEF CAREER SYNOPSIS:
I started in radio in 2001, doing on-air and eventually breaking into a promotions position at WLCA in Godfrey, IL. From there I was promoted to the position of Promotions Direction, in addition to gaining a paid editor position at a college paper, The Bridge. About a year after writing on the side, I opened my own business and focused not only on my current radio duties, but writing internationally as well. In 2005, I was brought on as Promotions Director for SPC-TV in Carbondale, IL, a position that I kept for a year before being promoted to PD. I stayed with SPC-TV until late 2007, when I decided to branch off and focus on my current project, social media marketing and event planning.
In this time, I also started a clothing line, Soberly Intoxicated Clothing, which is worn by 13 national rock bands, such as Seether, Saving Abel, Hinder and My Darkest Days.
1) What do you do to maintain a positive mental attitude and stay motivated?
I currently work on a freelance basis with different businesses throughout Southern Illinois, so motivation is always there.
2) What's the best way to get your foot in the door?
Linkedin is a good place to start. Research the company and find out if you have any connections to any current employees, or know someone who does.
3) What has been your best resource for finding out about job openings?
I'm constantly checking job sites, whether it be industry sites like this, entertainment careers, or job posting Twitter accounts. Due to my focus on promotions, I can easily branch out to marketing and public relations as well.
4) What's the craziest thing you've ever done to get a job?
I was covering Rockfest in Kansas City and upon introducing myself to one of the members of Saving Abel, I was offered a job handling their merch on the road. It didn't work out in the long run, but I used the connection to further the promotion of my clothing line.
5) What is the next job you'd like to obtain?
I would like rejoin the industry as a Promotions Director.
6) How are you finding the "courtesy level" at places you've applied? (Callbacks, e-mails, rejection letters, etc.)
Courtesy seems to be a rarity in HR these days. If I get an e-mail rejection from an actual person, I like to turn things into a positive by asking for any areas that I may improve upon, but with more and more companies using automated responses, it's getting hard and harder to receive quality feedback.
7) What's the most unbelievable question you've ever been asked in an interview?
I interviewed for a position with a local resort and was told that I would have to join their religious congregation if I were to work for them. If I didn't agree to do that, then I wouldn't be hired. I was completely blown away. The same resort also has a local radio station based on its property.
8) Are you able to slow down and enjoy free time doing things with your family and friends that you probably did not have time to do while you were working?
I love promoting so much that I've found ways to use it in my daily life. So things are about the same either way.
9) What do you miss most about music/radio?
I'm miss interacting with the audience, whether on phone calls or at remotes.
10) How will this experience change you when you get back to work?
This time away from the media has made me hungrier than ever. You either love the media or you hate it. There isn't really a middle ground. Me, personally, I love it.
Uh oh ... now you're on your own for getting new music. If applicable, name your three most recent purchases since leaving the biz.
Folklore & Superstition by Black Stone Cherry, Blown Away by Carrie Underwood, and Home School Valedictorian by Adelitas Way.