10 Questions with ... Ali Roc
April 14, 2015
BRIEF CAREER SYNOPSIS:
I started my career in Cincinnati at WIZF, with Blue Chip Broadcasting, now Radio One, and had the opportunity to move around, working for stations in Las Vegas (KVEG), Macon (WMKS and WFXM) and Atlanta (V103). I've spent the last three years in television production, but with the new formats in radio, I've got some great opportunities coming my way.
1) What do you do to maintain a positive mental attitude and stay motivated?
Yoga and meditation have been really helpful in keeping me focused and positive.
2) Some people get discouraged or enlightened with the business when they actually step out of it for a while. Tell us your observations from the outside.
I've seen some changes to the broadcasting world in the last few years, mostly watching stations trying to become the one-stop shop for their P1s with concert promotion, talent engagement through social media and web development. But the cookie-cutter approach has gotten boring and predictable. There are some new formats on the scene, since the '90s and early 00s are now considered "Old School." There's a chance to shake things up.
3) Do you plan on sticking with radio?
Radio has been good to me so yes, I'd like to stay with it.
4) What's the best way to get your foot in the door?
Persistence ... that's how I got in. I called and visited and e-mailed my way into some amazing places ... lol.
5) What has been your best resource for finding out about job openings?
Job search agents. A lot of companies hire online, so making sure that I have the searches coming into my inbox has been really helpful.
6) What's the craziest thing you've ever done to get a job?
Stalking is technically a crime ... lol, but persistence is key, so I've shown up at remotes and called and visited stations to keep my name and face on the right people's minds.
7) What is the next job you'd like to obtain?
I've been approached about being a PD and APD in the past, but the timing wasn't right, so being a PD or APD is my goal.
8) How are you finding the "courtesy level" at places you've applied? (Callbacks, e-mails, rejection letters, etc.)
Honestly, the process has been great! Everyone has been really professional and helpful with feedback and leads.
9) With consolidation there are definitely fewer jobs. How do you separate yourself from the pack?
I don't try to be anything I'm not. By being who I am and staying true to my craft, good opportunities are finding me.
10) Where do you see yourself in five years? Ten years?
I'll be a household name in five years. I'm working on building up my profile and visibility and ultimately I want to have my own station and production company.
Care to contribute a recipe for our "On The Beach" cookbook?
YAY I love to cook.
Beef Tamale Pie
- 1 package of Jiffy Mix (small box)
- 1lb ground beef, turkey or meat substitute (Boca crumbles works best)
- 1 medium onion sliced in half
- 2 tomatoes
- 1 package taco mix
- 1 8oz package of cheddar cheese
- ⅔ cup veggie broth/stock
- 1 teaspoon olive oil
- 2 teaspoons butter
- 2 teaspoons lime juice
- 1oz chopped fresh cilantro or parsley
- ½ teaspoon salt
- Pre-heat oven to 400 degrees
- Mix corn bread according to package instructions, set aside, do not bake.
- Heat butter in skillet and add half of the onion chopped, let cook on medium heat until transparent (about 5-6 minutes) add meat and brown until cooked through (drain if necessary).
- Chop and add 1 tomato, taco mix and stock.
- Stir well and cook on low heat for 1-2 minutes.
- Remove skillet from heat.
- Top with unbaked cornbread mix.
- Bake for 15/20 minutes until cornbread is golden brown. Remove from oven and set aside.
Chop the remaining onion and tomato; add oil, salt, lime juice and cilantro (or parsley).
Slice cornbread into pie like slices flip meat side up, top with cheese and salsa. ENJOY!!