ComScore's 1st YouTube Partner Report
October 28, 2011
Digital Media Wire has sifted through the results of comScore's 1st ever YouTube Partner Report and found some interesting trends. The top 2 partner channels were music videos, but the #3 channel might surprise you:
- Vevo - 60.6 million users, with an average viewing time of 60 minutes in August.
- Warner Music Group - 31 million viewers, who averaged 29.1 minutes
- Machinima - 17.7 million users in August. The audience is mostly male and under 35. Viewers average about 70 minutes a month.
See the full list of partner channels and program producers here, courtesy of Digital Music Wire