September 27, 2016Directing Voice Talent
Whether you’re a writer, producer, actor, or director, developing directing skills will make a world of difference in your commercials.
Directing is inspiring, coaching, encouraging, cheerleading, getting inside the psyche of an actor and planting seeds so that that actor will bring to life words on a page. Good directing not only improves the final production, but it improves the skills of the actors being directed.
The result is a more believable commercial. The audience, the client and the station are the beneficiaries.
Listen to how people speak. The pitch changes that occur when they’re happy or depressed, the audible tension when they’re under stress, the sound of an angry person speaking with a tight jaw, are all reference points for a good director to have. As your talent moves through the commercial, keep asking yourself, “Is this how a person in this situation would sound?” That’s the mark you should be aiming for and nudging your talent toward.