Overnight Briefing & General Reality Check - Sep 10, 2012
September 10, 2012
Looking at Logos:
Faced with a slowing beverage market, Coca-Cola is thinking small. As in droplets.
They're called Dasani Drops --tiny, concentrated flavors you can add to your water to give it some zing, and they're coming to stores in October. The zero-calorie drops will be in four flavors to start, and cost $4 for a bottle with 32 servings.
Dasani Drops are not the first compact water flavoring on the market. Kraft introduced MiO in March 2011 and already had doubled sales in the first half of this year to $100 million. But Coke says it plans on getting its Drops on shelves wherever its Dasani water is sold. "We're looking to make this as broad as we can," said a Coca-Cola vice president.
Editor's note: Coke and Pepsi have been doing this forever... It's called Soda Syrup. (Maiman)
When airfare search engine Fly.com asked US travelers if they wanted the ability to connect to the Internet at 30-thousand feet, the vast majority (80 percent) said "YES", significantly more than the five percent of UK travelers who, in a European version of Fly.com's survey, wanted Internet in-flight.
Of the 500 US travelers surveyed:
--65 percent think it is important that airlines offer Internet access on flights;
--36 percent would take advantage of in-flight Internet access to find information and deals relating to their destination;
--26 percent would use in-flight Internet to catch up on emails.
BUT --almost half (49 percent) said they don't expect to pay extra to use their Internet connected devices (good luck with that!) and 27 percent would pay no more than five dollars. (Kaye)
Idle gossip & unconfirmed rumors:
Sports Illustrated hottie BAR RAFAELI has found a new B-F-F named KIM KARDASHIAN. The NY Post's Page Six gossip column spotted the besties catching MADONNA in concert last Saturday night and sources say the reality darling adores hanging out with a supermodel.
Meanwhile, the bootylicious brunette's 15-minutes of fame may be coming to an end. RadarOnline.com reports Kim's appearance at a Charlotte, North Carolina, night club was a bust last Thursday when just 50 people showed up to see her in action! (Lee)
MILEY CYRUS is so over the reaction to her new hairdo. "The only thing that's hard is it's the only thing people want to talk about" Miley told People magazine. Miley unveiled the partly-shaved, punk-platinum blond short look just a couple weeks ago. And she caused jaws to drop when she showed up at the M-T-V Video Music Awards looking like PINK's younger sister. Both even wore the same Mohawked hairstyle. (Bartha)
Model LIBERTY MOSS --better known as the Wife of That Director KRISTEN STEWART Got Caught Cheating on ROBBERT PATTINSON With-- made her first runway appearance Saturday night since the scandal broke. The 33-year-old fashion model walked in the ALEXANDER WANG show in at NY Fashion Week. Styleite.com says she woren all-white hoodie and dress combination. Kristen is also using fashion to prove she's moved on with her life. (And so should we!) She made her first red carpet appearance at a movie premiere a few days ago, wearing a killer ZUHAIR MURAD floral dress.
Editor's Note: They showed up for wore, wore clothes and looked great. Move along folks, nothing to see here. (Bartha)
"Keeping up with the Kardashians" star KHLOE KARDASHIAN is the new favorite to host "The X Factor" when it kicks off later this month.
TMZ reported Friday that Khloe auditioned on camera for the show and an insider claims there's "an 85 per cent chance" she'll be on the show.
Other candidates still in the running include MARIO LOPEZ, GEORGE CLOONEY's girlfriend STACY KEIBLER, and KELLY OSBOURNE.
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