Overnight Briefing & General Reality Check - Feb 6, 2013
February 6, 2013
No matter how icky you thought that GoDaddy.com Superbowl ad was, apparently the french kiss between Victoria's Secret and Sports Illustrated swimsuit model BAR RAFAELI worked like a charm for the company --giving it the biggest sales day in the history of the company. Despite the lowest score on USA Today's Superbowl Ad Meter,
--Hosting sales jumped 45 percent.
--Dot-com domain sales rose 40 percent.
--New mobile customers increased by 35 percent.
--The company added 10-thousand customers in total.
If you hadn't heard, Rafaeli and actor-slash-nerd JESSE HEIMAN had to have 45 takes for the final commercial.
Editors note: Making this kid the REAL winner of the Super Bowl.
--Actually, it was the noises. The noises kind of are what sent it over the cliff for me. (Maiman)
People for the Ethical Treatment of Animals has issued it's very predicable objection to BEYONCE's halftime show get-up. Designer RUBIN SINGER made her black bodysuit out of "engineered python, paneled iguana" and "pick-stitched leather." PETA says the animals "died painfully" and that "Today's fashions are trending toward humane vegan options, and Beyoncé's Super Bowl outfit missed the mark on that score." (Bartha)
Tonight's the night that MIKE TYSON appears on "Law & Order: SVU," playing a guy named Reggie Rhodes, a murderer on death row whose violent actions may in part be the byproduct of sexual abuse he suffered as a child. It's the first time Iron Mike has played somebody other than himself on a TV show... in other words, "acting."
Editor's note: If you don't count the press conferences before his championship bouts, that is.
You'll probably see a bunch of the "Dallas" stars doing press for that series, after the show dropped another 25 percent Monday night.
After the show's season premiere dropped nearly 60 percent off last July's debut, Monday night's second episode of the season had just 2.23 million viewers --good for cable TV but not anywhere near last season's numbers.
Worst Valentine's Day gifts:
Heads up, gentlemen --Valentine's Day is a week from tomorrow! Think you'll get by with a last-minute gift you picked up from the local mini-mart? Think again! These are the 10 worst gifts to give a woman according to YourTango.com!
1. A Vacuum Cleaner
3. A Steering Wheel Cover
4. A Self-Help Book
5. A Gift Card
6. A Teddy Bear
7. Tickets to an event You want to attend
8. Cheap Jewelry
9. A Bathroom Scale
10. Candy or Flowers
Phone starter: Call me old-fashioned, but I adore getting flowers for any occasion and feel completely spoiled when a bouquet arrives and there's never a bad time for chocolate. Open up the phones --what do women really want? (Lee)
Get married on Broadway for Valentine's:
Are you looking for a truly unique way to tie the knot this Valentine's Day? CINDY ADAMS of the NY Post reports that musical lovers can say their "I Do's" during the off-Broadway production of "The Wonderful Wizard of Song: The Music of Harold Arlen." Couples that buy two orchestra seats will be provided with an officiant, champagne, witnesses, front-row seats and a serenade of "Over the Rainbow." (Lee)
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