Overnight Briefing & General Reality Check - Mar 1, 2013
March 1, 2013
I'm a Poll Man:
A newly released poll says an overwhelming majority of adults feel it's wrong to cheat on your income taxes, with most citing personal integrity as a reason to be truthful.
Out of 15-hundred adults surveyed in a poll sponsored by the IRS, 87 percent said it's never OK to cheat on your taxes. Only 11 percent said "a little here and there" or "as much as possible."
Interestingly, two-thirds of individual filers don't itemize their deductions. There's a good chance a large percentage of those filers would save additional money if they did. (Maiman)
Looking at Logos:
Since its Triumph ship's disastrous voyage, Carnival Cruise Lines has experienced one of the steepest drops in consumer perception damage of a brand since 2010's twin crises experienced by BP and Toyota, according to YouGov BrandIndex polling as reported in Marketing Daily.
YouGov uses a Buzz score to assess responses. A zero score means equal positive and negative feedback.
Carnival was tracking with a Buzz score of six at the beginning of February. Some three weeks later by Feb 25, the score had dropped nearly 50 points to -43, on par where Toyota was in early February 2010 and where BP was in mid-May 2010, Marzilli said.
(Toyota was dealing with a massive product recall, and hit its Buzz score bottom one week later at -63 while BP would reach its low point of -76 toward the end of June, nearly two months after the sinking of its Deep Water Horizon oil rig. Neither company has achieved Buzz scores as high as they were before the crises. --Kaye)
Meanwhile, that doomed Carnival Cruise has hurt business for other scheduled voyages. The Los Angeles Times says SUGAR RAY frontman MARK McGRATH had to cancel his 90's nostalgia cruise from Miami to the Bahamas in October because of all the bad press after the fire that stranded thousands of passengers in the Gulf of Mexico for days. Sugar Ray was set to perform on the cruise, along with SMASH MOUTH, the GIN BLOSSOMS, SPIN DOCTORS and MARCY PLAYGROUND. (Marino)
Who's Yer Daddy:
A university professor in Holland has been fired for broadcasting adult movies over the campus video system.
The London Mirror says the unidentified lecturer forgot to unplug his laptop from the projector after a class. So, when he decided to have some alone-time with an adult video site, the entire university came along for the ride. Surprise! A university spokesman promises the 69-year-old professor will not be allowed to lecture there again. (Still)
Huge, elephant-style numbers for the third-season premiere of "Duck Dynasty" Wednesday night, which pulled in an amazing 8.6 million viewers on A&E.
That would normally be enough to win an hour on network TV, to say nothing about cable. In the 18-49-year-old world, it tied "Modern Family" and beat every other show on at 10 pm, including "American Idol" --no small accomplishment.
Stars and their movies:
"Les Miserables" didn't win Best Picture at the Oscars last weekend, but it's now the number two film musical of all time. So far, the film has pulled in over $400 million --about $147 of that in North America.
So, what's the number one musical? That would be "Mamma Mia!," which took in $605.8 million back in 2008.
Cities with the most liars:
Hey, singletons --got a hot date this weekend with someone you met online? You may not want to get your hopes up. PR firm Euro RSCG Worldwide surveyed a thousand people and discovered that lots of people aren't exactly honest. Turns out the liars tend to live in some of the biggest towns in America --here are the least honest cities, the percentage of shysters and what they're fibbing about!
1. Washington D.C. (Career and Education) 37%
2. San Francisco (Career and Money Earned) 35%
3. New York (Everything) 34%
4. Philadelphia (Height and Money Earned) 33%
5. Miami (Relationship Status and Height) 31%
1. Las Vegas (Age and Career) 39%
2. Washington D.C. (Career and Education) 37%
3. Atlanta (Age and Weight) 36%
4. Los Angeles (Age and Weight) 35%
5. New York (Age and Career) 33% (Lee)
The Ross Brittain Report has been perfected by Ross and his award winning writers to provide customizable show prep every weekday morning. To see why it's one of the most important show prep services in the US, or for a free two week trial, please contact us using the contact info below in the "About The Author" section.