Who Is Shane Media?
Since 1977 the Shane Media team has provided strategic management consultation, programming direction, and custom perceptual research to media outlets nationwide. With Shane Media's input, stations in markets of all sizes have enjoyed success in Country, News-Talk, CHR, Alternative, AC, Rock and Oldies.
"Team" is an important word: Each member contributes to developing strategies and tactics to promote achievement of our clients' goals.
In partnership with the Radio Advertising Bureau, the company developed and wrote the Certified Radio Marketing Consultant/Programmers Accreditation (CRMC/PA), a study course and test that results in certification of radio's non-sales personnel.
Ed Shane is CEO of Shane Media Services and Publisher of Best In Texas® Music Magazine.
He programmed radio stations in Atlanta, Los Angeles and Chicago before moving to Houston as station manager of KRBE. Later he was on the management team at News-Talk KTRH.
His multi-format experience and interest in the product side of radio led to his founding Shane Media in 1977. The company provides programming direction and custom research to radio stations and media outlets across the USA and works in virtually all formats. Its high profile in the Country format results in part from Ed's long-time partner Pam Shane and her music analysis at Country stations in all market sizes.
Research about Country music in Texas led to the creation of the Texas Music Chart® in 2000. The Chart quickly became the industry standard for tracking airplay of the new sound of Texas. The monthly tabloid, Best In Texas Music Magazine was launched in 2001.
Ed is the author of the undergraduate textbook, Selling Electronic Media; of the trade book, Disconnected America, a social commentary about the consequences of mass media; and of 14 essays in The Encyclopedia of Radio released in early 2004.
Katie Key is Editor of the Texas Music Chart® and a member of the editorial staff of Best In Texas® Music Magazine, both published by Shane Media.
She gathers information each week from more than 80 radio stations to formulate the weekly Top 30 chart and interviews Texas artists for the magazine and radio features. She is heard on a dozen stations around the state and on Billy Block's syndicated program "Western Beat."
Katie joined Shane Media in 1997 as office assistant and soon became Operations Manager. She coordinated and edited Shane Media's Tactics Trend Letters and show prep services, written for radio station and media clients.
She's an active force for the success of Texas music, carrying the gospel around the country. She and husband Ken have a son, J.T., who already assists her at work, and is bound to be a Texas music fan.
The Houston Chronicle calls Pam "one of the top five most influential Country programmers in the U.S." because of the success of stations like KFRG, WIL, KILT and many others she's guided during her career. She focuses on keeping the listener in the equation, constantly researching tastes and preferences.
Pam brought a background in public relations, advertising and education to Shane Media, where she developed talent training programs for air personalities in all formats. She's helped disc jockeys and newscasters alike improve performance and win audiences for their stations.
She's best known as Music Analyst for Shane Media's Country clients and a partner in the Houston-based consulting firm. Pam's also a fan of new Texas Country, introducing stations outside the Lone Star State to the new sound of Texas.
Pam contributes regularly to Best In Texas® Magazine. She's written feature articles on Texas artists Cory Morrow, Miranda Lambert, Susan Gibson and Sisters Morales, among others, as well as CD reviews for the publication. She wrote the essay on NPR's "Car Talk" for The Encyclopedia of Radio.
Jessica began her writing career covering Texas landscape, culture and history for travel publications. She's the author of An Afternoon with Shel, a children's play based on the poetry of Shel Silverstein.
Best In Texas® Music Magazine discovered her and allowed her to combine her writing skills and her love for the music of Texas. As a free-lancer, Jessica contributed articles to Best In Texas® about the band Honeybrowne and on artists Dean Seltzer and Trini Triggs.
When an opening arose at Shane Media, Jessica joined the company in an office support position and soon took on the additional duty of Assistant Editor for the Texas Music Chart®, coordinating station reports and data analysis. She continues her contributions to Best In Texas®, now as "staff writer" rather than free-lancer.
Jessica spends her spare time supporting live music as an enthusiastic audience member and by organizing promotional street teams for Best In TexasTM Magazine. She's a member of the Mercury Studios' screenwriters group and the Storymakers, Inc., screenwriting group. She still finds time to keep tabs on her 12 year old son, Chris.
Music analyst Geno Pearson guides Shane Media's contemporary, AC, and rock stations with music research and programming input during weekly custom music calls. He's also on call for library reviews and category upgrades at Shane Media stations.
Geno first worked for Shane Media in the early 1990s, then went on to be Music Director at Houston's KHMX; MD at KNRX, Oklahoma City; APD at WKSI, Greensboro, NC; and, most recently, Program Director at WRRS, Birmingham.
An expert in (and fan of) music of all genres, Geno also programs five channels for Webcaster GotRadio.com.
Geno, his wife Michele, and their dog Ruby live in Birmingham, where you can occasionally hear him on WRAX.
Jon Lutes spent seven years as a programmer-consultant with Shane Media before deciding to return to school and add degrees in chemistry and pharmacology to his degree in Journalism.
He still provides input to Shane Media clients, focusing his music and programming talents on KQRX, Odessa-Midland, the nation's highest rated Alternative station. Jon also helps stations of all formats maximize the use of Selector, PowerGold and Music Master rotation software.
As Shane Media's official techie, Jon designed and nurtures the TexasMusicChart.com Web site.
He's a member of the U.S. Navy Reserve, so his weekends and summers are spoken for.