May 23, 2011
Once a woman grasps on to something she usually doesn't let it go for a while, unless she's non-committal, but that typical joke usually blames a man for the punch line. My girlfriend Rosie decided one day, out of the blue, that she would never eat beef again. She read somewhere what happens when beef breaks down in your system, and it was such a disgusting read for her she quit all beef immediately. That happened in 1998 and to this day she still won't eat anything that even resembles a steak.
My friend Ellen is a staunch Volkswagen owner, there is no comparison shopping; when she needs new wheels she heads straight to the VW dealer. This behavior is in a different brand loyalty category than most. I'm not so much of a brand shopper so much as I am a brand saver. There are items I prefer, and I prefer to buy them with a coupon which I usually find after a search or two. So how can this translate to you and your station? Find something that is of value to her and don't deter from it. Help her, assist her, entertain her.... however viral videos of beef breaking down in stomach acid is NOT recommended.
She Buzz Words:
She could be a...
- House painter
- Face painter
- Carnival worker
She could be working at...
- A Cruise line
- An airport
- Her child's school
- An aquarium
Right now she could be...
- Sipping coffee on an airplane
- Serving coffee on an airplane
- Taking meeting notes
- Feeding her weasels
"You left your library books at the camping site we were at last weekend!"
She Phone Starter:
What's the most expensive thing she's lost?
There are apps for every type of appetite. She can access recipes, take out menu's, shopping lists, and more. Here are a few, very popular food apps:
- Barista: Gives detailed instructions on how to work her espresso machine.
- Locavore: Shows what foods are in season, in a particular region.
- Seafood Watch: Handled by the Monterey Bay Aquarium, this app guides as to what fish to eat and what to avoid plus numerous recipes.
- Fromage: Lists hundreds of various cheeses.
- How to Cook Everything: Recipes and how-to instructions complete with tips and shopping lists from celebrity chef Mark Bittman.
- Ratio: Based on the book "Ratio: The Simple Codes of Everyday Cooking"; Calculations, recipes, and more.
- Kitchen Calculator: Scales recipes up or down.
- Mise en Place: Consolidates shopping lists, schedules, prepping tasks, and cook time.
- Weber's On the Grill: Great grilling technique videos and recipes.
- Calorie Counter: Tracks calories, nutritional value, and exercise.
- Dining Out-Zagat To Go: Gives over 40,000 restaurant reviews.
- Snapfinger: Locates the nearest chain restaurants, orders, and pre-pays with credit card too.
- Fast Food Calorie Counter: Check out how much those chili cheese fries will set you back before ordering.
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